Passeig de Gràcia

The first mapping in Barcelona

To celebrate the opening of its new store on Saturday 2 April, Santa Eulalia gave the public of Barcelona an innovative and avant-garde show consisting of projections on the facade of their building at Paseo de Gracia 93.

A magical and exciting journey in which past, present and future of Santa Eulalia merged with volume and light and motion graphics elements, all under a complex design technique known as 3D mapping.

For the event, which gathered 6,000 people, traffic and lightning were cut off all along Paseo de Gracia.

Mapping:
Producción: Mahala
Concepto: Chu Uroz, Pablo Rovalo, Onionlab
Música y diseño de audio: Leiko
Producción: Onionlab
Contenidos: Charo Mora
Técnicos: Baf