Nokia OZO is the first professional virtual reality (VR) camera designed and built for content creators and the first product launched in a planned portfolio of digital media solutions from Nokia Technologies.
With Axel Meyer and Erich Martino leading the project from Nokia Tech, we developed a new visual identity for this groundbreaking product.
During the research process, a source of inspiration came from precision optical instruments with emblems and symbols engraved into their metal body. Surprising geometric scripts and minimalist monoline sans typefaces with warm mechanical souls.
At the Nokia OZO brand core is a font developed exclusively for the project: Nokia Pure Monoline Extended, everything comes together through this typeface. It provides a recognisable brand identity while connecting, through a careful use of structure and formal gestures, with Nokia's brand DNA. It is the result of an ongoing exploration of size-specific type design, constant line thickness on all dimensions is accomplished using specific optical sizes.
Included with OZO Camera, the OZO Custom Software Suite enables remote control, post-production and preview content. We created a set of icons for OZO Remote, OZO Creator, and OZO Preview.
Creative Director, UX Design Pablo and I have known each other for a long time, but leaving that aside, working with him is always something that I wait for with great enthusiasm. Pablo is for sure one of the best designers I have ever met, always prepared for every project we have worked together, regardless of the size and scope, with vast knowledge and research that turns the project and the design work into fully rounded and comprehensive solutions. His portfolio and resume are indicators of how talented and experienced he is on a global scale. In case you need confirmation, here it is, my unconditional and full support that working with Pablo will give you the best possible results for any design challenge.
